As call volumes may rise during summer months due to increased travel, outdoor activities, and extreme weather, many fire departments struggle to maintain adequate staffing levels. Volunteer fire departments, in particular, typically face significant seasonal shortages. Insurance agents who work with these departments can play a valuable role in helping them address recruitment and retention issues by advising on strategies that include offering competitive firefighter benefits.
Understanding the Volunteer Firefighter Shortage
As of 2024, the United States had about 676,900 volunteer firefighters — down from nearly 900,000 in the 1980s, according to the National Volunteer Fire Council. With volunteers making up 65% of the nation’s fire service, this long-term decline presents significant challenges, particularly for rural departments that depend on them for emergency response.
The National Volunteer Fire Council points to key factors contributing to volunteer recruitment challenges, including increased time demands, more intensive training requirements, and the rise of two-income households with limited availability to volunteer. Additionally, modern fire departments are expected to handle a broader range of emergency services, which places added strain on already limited volunteer resources.
At the same time, the average age of volunteer firefighters continues to rise, and many departments report difficulty attracting younger members to replace those aging out of service.
Strategies for Enhancing Recruitment and Retention
Many departments have adopted new strategies to increase their volunteer numbers and keep current members engaged.
How Do Fire Departments Recruit?
Common recruitment methods include hosting open houses, participating in local fairs, and speaking at schools. Departments also run junior firefighter programs to encourage early involvement. In recent years, many departments have expanded their efforts through digital means, including dedicated recruitment websites, Facebook pages, and video testimonials.
Community Engagement and Outreach
Local engagement is key to visibility. Departments often increase awareness by appearing in parades, offering station tours, and conducting fire safety education programs. Marketing strategies that invest in video storytelling and social media campaigns tend to reach more potential recruits, especially younger audiences.
Recognition and Incentive Programs
Departments that implement structured recognition programs report higher volunteer satisfaction. These may include service awards, commemorative gear, or training scholarships. Even modest incentives such as appreciation dinners or certificates contribute to improved morale and retention.
The Role of Firefighter Benefits in Volunteer Retention
Providing meaningful benefits to volunteers is a proven strategy to strengthen recruitment and retention efforts.
Importance of Providing Benefits to Volunteers
Offering benefits that recognize the contributions of volunteers can help reduce the personal costs associated with service, including lost wages, travel, and injury-related expenses. These benefits also signal that the department values the well-being and commitment of its members.
Types of Benefits That Support Volunteers
Benefits that have shown impact include accident and health insurance, access to mental health counseling, and participation in length-of-service award programs, which offer retirement savings over time. Departments that include these benefits are better positioned to support long-term volunteer engagement.
How Insurance Agents Can Support Fire Departments
Insurance agents who specialize in emergency services coverage can help fire departments build and maintain benefit programs tailored to volunteer needs.
Assessing Department Needs
Agents can evaluate current coverage offerings and identify areas for improvement. This may include reviewing insurance for on-duty injuries, disability benefits, or supplemental support services.
Educating Departments on Available Options
Agents also play a critical role in educating department leaders on insurance products designed for volunteer firefighters. By aligning plans with department budgets and operational goals, agents can help create packages that support both financial sustainability and volunteer satisfaction.
Now Hiring
As departments face summer staffing challenges, offering meaningful firefighter benefits can strengthen recruitment and retention. Insurance agents can play a key role in helping departments build solutions that support their members and their mission.
About Provident
Founded in 1902, our rich history involves the creation of custom firefighter insurance benefits in 1928. Today, Provident continues to be a pioneer in developing insurance programs for firefighters, EMS providers, municipal entities, and law enforcement. In addition, we provide Special Risks insurance for various volunteer and nonprofit groups. Give us a call today at (800) 447-0360 to speak with one of our representatives.