How Insurance Agents Can Improve Their Marketing to Attract New Business

Success in any venture begins with the proper mindset. For insurance agents, there are key tactics that can be used, tailored to the insurance industry, to help ensure you have the correct mindset and the best chance at success.


It’s important to get your name out there both online and in person. In today’s tech-driven marketing world, connecting in person may sound a bit old-fashioned, and even difficult. But to build real relationships, there’s no substitute.

Rather than simply showing face for industry mixers and trade shows, make it a point to volunteer and give back to your community. Potential clients and referrals can connect your name to a friendly face and know you care about your community. The networking you do offline is perfect for your visual content marketing strategy.

Email Strategy

Email marketing can be as targeted and personal as you wish. It’s even a direct channel to your existing customer base.

Email not only keeps you top of mind for repeat business, but it also creates opportunities for email forwarding, social sharing, and referral business. Simply create and share content that provides value to your subscribers. Focus less on promoting your services and instead think about the needs of your audience.

Answer the questions you encounter in your daily professional life, offer tips and how-to guides, or just share industry adjacent content that your audience will find interesting. If you’re providing value, you’re doing it right.

Social Media

Promoted posts and social ads are an effective means of attracting new business and increasing your brand exposure across social media channels. The ability to target zip codes, professions, and other demographics is invaluable to agents that know their audience and demographics.

Begin with Facebook by running a social media ad campaign and see the difference in engagement and reach. Tweak the copy, image, and targeting to continue to improve results.

Video Content

Video has grown in popularity thanks to social media platforms like Facebook, Instagram, and LinkedIn. Users can live stream longer videos and post shorter clips to Instagram Stories that disappear after 24 hours. Now that we all carry around tiny computers with the ability to capture high-quality images, recording and sharing videos is easier than ever.

Try different methods to see what your target audience takes to. Consider these ideas

  • Live stream (with permission) part of an event/fundraiser you attend.
  • Record a weekly 30-second clip answering a frequently asked question.
  • Post an Instagram story as you volunteer in your local community. 
  • Use Facebook Live and stream a video of a short Q&A that you do with a client or colleague. (Ask your network ahead of time what questions they’d like answered and tell them when they can watch and engage in real-time).

About Provident Insurance Programs

With roots dating back to 1902, Provident Insurance Programs is a program administrator that serves paid and volunteer firefighters in addition to emergency medical responders with numerous custom-tailored insurance programs. We’ve also extended our expertise and experience to offer benefit plans and coverages to participant groups as well as Transportation Benefits. We are committed to continuing to provide superior customer service, and would be happy to speak with you to provide further information. Give us a call today at (855) 201-8880 to speak with one of our representatives.